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About Us


Most PR agencies are expert communicators and that’s great – so are we. Where we differ though is that we eat, live and breathe all thing health, fitness and wellness. It’s our (healthy!) obsession.

Lisa Simone Richards, principal of Vitality PR & Communications, has been fully integrated into the fitness industry for more than five years as a personal trainer, boot camp instructor and kickboxing instructor. In addition to physically motivating people to live healthier lives, Lisa Simone has experience as a fitness competitor (bikini athlete) and fitness model, having been featured in numerous print and digital campaigns. Her writing has been published in every major fitness trade publication including IDEA Fitness Journal, Fitness Business Canada, CanFitPro Magazine, Personal Fitness Professional, and more.

When she’s not brushing up on the latest in the communications industry, Lisa can be found trying out the newest exercise programs across the city, shopping at Evergreen Brickworks for local, organic foods or at Chapters devouring the latest titles in food, fitness and overall healthy living.

Most recently, Lisa Simone was recognized with an Inspiration Medal at the 2014 IDEA World Fitness Convention, North America’s largest fitness-industry convention.

Scroll down to the video below to meet Lisa Simone and learn more about how she’s gotten her clients featured in the media.