(647) 268-4406

Health, Fitness & Wellness Public Relations

PR & Marketing Communications for Small Businesses & Entrepreneurs


Stay in the loop with PR tips, expert interviews, and other insights that will put you and your business on the map!

Telling Your Brand’s Story

We can help convey the perfect message

All of my experience with Lisa has been extremely positive. If I need something, she gets back to me as soon as possible. Her pitches are always unique to my brand, so I never feel like I’m getting the same canned press as other health editors.

Katherine Flemming, Health & Beauty Editor, ELLE Canada

With Lisa’s expertise, I landed my first media coverage – no less than a six-page spread in a national magazine plus the opportunity to run classes at one of Toronto’s biggest fitness events. She knows all the right people to make things happen!

Jason Battiste, Owner, Paleo Fighter

Over the past several years I’ve had the pleasure of knowing Lisa Simone Richards, her commitment to health and fitness has inspired me! Lisa made working out accessible. She took away the intimidation factor with her friendly personality and accommodating style. I’ve enjoyed a wonderful professional and personal relationship since then … thanks Lisa!

Kate Moore, TV Producer

Lisa’s adept skills at social media marketing and public relations have helped me establish myself as a fitness expert on TV, land national coverage and bring more clients in the door. She’s quick, professional and easy to work with.

Michele Scarlet, Owner, CORE Strength & Conditioning Studios

Recent Blog Posts

Basically our news page

  • Getting Back on Track!

    So, here's the secret a lot of health and fitness professionals will hide: sometimes we're guilty of falling off track. Yup. I'll totally admit it, despite working in the industry and being a former personal trainer and group fitness instructor, I've been spending more time with my couch than I have been at the gym. Plus,...

    April 10, 2016 | by vpradmin | 0 comments
  • They're Talking About Us!

    Hey, it's PR - the goal is to get talked about right? Excited to share that 'they've' been talking about moi and about Jessica Sparrow, founder of Foxy Kickboxing, this week! Edmonton Sun features Foxy Kickboxing In just five years, Jess has built Foxy Kickboxing to over 75 locations across Canada's west coast and during her first...

    December 4, 2015 | by vpradmin | 0 comments
  • 5 Branding Lessons Entrepreneurs Can Learn from the Kardashians

    Oh, stop rolling your eyes! It's undeniable:there's much to be learned from Kris, Kourtney, Kim, Khloe, Kendall and Kylie. There are five key lessons that entrepreneurs can take with them from this media-savvy family. I'm super excited to have been recently published on one of my favourite #ladyboss sites, One Woman Shop! Check out my article, '5...

    November 10, 2015 | by vpradmin | 0 comments
  • Who Inspires You?

    Let me be (mostly) transparent: forget the boys, I get girl crush CRAZY. Straight out of university when I got started with my PR career, I read every single article there was to read about NY PR powerhouses Alison Brod, Lizzie Grubman, Elizabeth Harrison and Lara Shriftman. I was obsessed. Reading about their backgrounds, how they got to where...

    November 2, 2015 | by vpradmin | 0 comments
  • Article Roundup: DIY Public Relations Tips for Entrepreneurs

    What entrepreneur doesn't love the idea of opening up a magazine to full-page colour spread featuring themselves and their business? While it may look seamelss and easy-to-do, don't underestimate the strategic planning that went into creating that piece: When was it pitched? What angle made it more successful than other similar story ideas? Who supplied...

    October 5, 2015 | by vpradmin | 0 comments
  • Blogged: Interviews with VPRC Principal Lisa Simone Richards

    Being able to merge what I love to do personally with what I love to do professionally is one of my favourite parts of doing fitness PR. So when I had a chance to be interviewed for two blogs - one fitness-focused and the other marketing-related -  it was the best of both worlds. I had...

    September 30, 2015 | by vpradmin | 0 comments
  • Giveaway Alert! Tickets to She Means Biz - November 7

    Have I got a hot ticket for five lucky female entrepreneurs in Toronto! If you're building your empire (#girlboss!) and are looking to connect with other women in the same boat while getting better-versed in business strategy, social media, sales, finances, branding and more, you're going to want to check out the upcoming She Means Biz...

    October 1, 2015 | by vpradmin | 1 comments
  • Words to Live By

    September 10, 2015 | by vpradmin | 0 comments
  • Start with Why

    As long as I can remember I've always been an avid reader. For the last few years I've been steering away from fiction and biographies and my genres of choice are self-improvement and business books. One of my favourite biz books, as you can tell from the title of this post, is Start with Why...

    September 22, 2015 | by vpradmin | 0 comments
  • Meet Vitality PR & Communications

    After more than a year in the works, we're excited to FINALLY unveil Vitality PR & Communications, Toronto’s premiere boutique PR & marketing communications agency dedicated to working with health, fitness and wellness entrepreneurs and small businesses Starting off as a 'side-hustle' business, principal Lisa Simone Richards has a decade of PR experience behind her, working with...

    August 23, 2015 | by vpradmin | 0 comments

View All Blog Posts









Are you ready to get your story heard and grow your business?

Work With Us - Let’s Inspire Health™